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Articles by MEHDI AZZAM
English has long been the assumed default language of game development, so deeply embedded that most localization guides treat it as the source language, not a target. The entire EFIGS framework (English, French, Italian, German, Spanish) reinforces this by positioning English as the starting point from which everything else flows.
According to Newzoo, in 2026, the gaming community reached 3.6 billion active gamers, who are expected to generate $205 billion in revenue by the end of the year. With a market of this size, competition is fierce. As such, getting localization right is a non-negotiable, and that requires flawless game
The economics of AI translation are undergoing a structural shift. For over a decade, the localization industry relied on a stable set of neural machine translation (NMT) engines (Google Translate, DeepL, Amazon Translate, Microsoft Translator), each with straightforward per-character pricing and predictable cost curves. That era is mostly over. Large
Localization challenges can delay launches, frustrate gamers, and cost studios millions. That’s why understanding how these problems crop up and how to solve them is important. With that in mind, we want to help you understand the 10 most common game localization problems developers face in 2026—and equip you with
Summary: Video game localization costs are the sum of text translation, art or UI changes, LQA, voice-overs (if present), and project management overhead. You can get a quick estimate by multiplying your total word count by the target languages you intend to translate the game into. After that, adding LQA
Summary: Unity font issues in CJK are common but are rarely due to bad translations. Instead, they typically happen because of fallback problems—TextMesh Pro stops at the first matching glyph. For instance, if a Japanese font sits above a Simplified Chinese one, you get JP-looking characters in a CN UI.
